I’ve always had a personal passion for giving back. From donating time and money to my favorite charities to volunteering on various boards, I know firsthand that performing acts of selflessness is incredibly rewarding for both you and the people you serve. But it wasn’t until 2017 when the agency I co-owned decided to host a $50k Charity Giveaway to commemorate its 10th anniversary. That’s when I experienced this gratification on a much larger scale.   To kickstart the competition, I chatted with...Read More

Knowing when and how to turn down a client that doesn’t align with your vision can be a tricky task, but it’s also an immensely valuable skill. Sometimes, saying “no” to new business can be a strategic superpower that helps you dodge complications down the road.   When my partners and I started Highnoon, we intentionally sought out challenger companies that matched our brand persona of “becoming a trailblazer.” To this day, if we don’t believe a potential client has the guts or grit to go against the status quo, we decline their business. I’ve learned that being more selective results in stronger long-term...Read More