Implementing a strategic corporate social responsibility (CSR) plan is a win-win for everyone — the general public, your employees, your stakeholders and your company, of course.  I’ve always had a passion for volunteering and helping people in need. So, when I co-founded Highnoon, it was extremely important to ensure our agency did the same. We’ve already launched a few company-wide efforts to make...Read More

Now that the world has started returning to normalcy, in-person events and conferences may soon make a comeback. These four public speaking tips have helped me succeed in many of my professional endeavors so far and will help you knock your next speech out of the park, as well.    1. Seek Out Speaking Opportunities The first and most important...Read More

If someone asks you to join a nonprofit board you know almost nothing about, say yes. You’ll likely be amazed at where the journey takes you. In my nine years of experience working with the Better Business Bureau (BBB), I have served multiple positions, expanded my network and gained valuable insight into how nonprofit boards operate both regionally and nationally.  Here’s my story...Read More

I’ve always had a personal passion for giving back. From donating time and money to my favorite charities to volunteering on various boards, I know firsthand that performing acts of selflessness is incredibly rewarding for both you and the people you serve. But it wasn’t until 2017 when the agency I co-owned decided to host a $50k Charity Giveaway to commemorate its 10th anniversary. That’s when I experienced this gratification on a much larger scale.   To kickstart the competition, I chatted with...Read More

Knowing when and how to turn down a client that doesn’t align with your vision can be a tricky task, but it’s also an immensely valuable skill. Sometimes, saying “no” to new business can be a strategic superpower that helps you dodge complications down the road.   When my partners and I started Highnoon, we intentionally sought out challenger companies that matched our brand persona of “becoming a trailblazer.” To this day, if we don’t believe a potential client has the guts or grit to go against the status quo, we decline their business. I’ve learned that being more selective results in stronger long-term...Read More

Continuing a history of advocating for the local community, Highnoon is proud to announce that co-founder and partner Ken Bonham has joined the Maricopa Community Colleges Foundation (MCCF) on the Board of Directors. Bonham joins other Valley leadership on the MCCF board to support the Maricopa County Colleges system, and broader community to ensure the...Read More

In a world buzzing with digital noise, we often forget about one of the oldest, simplest and most effective traditional marketing methods of all: word of mouth. Countless trends have come and gone with time, but this tactic has remained relevant since the dawn of advertising.  Your reputation is everything in business, and word of mouth plays a key role in building it. Throughout...Read More

When I first signed up to officiate hockey as a 15-year-old looking to earn extra cash, I never could have predicted the major influence this experience would have on my core values, management style and overall professional career path.  I’ve played hockey since I could stand up on skates, as it was the dominant sport in my small hometown of Trenton, Michigan, population 18,000. At the time, you could only participate if you lived somewhere cold and your...Read More

Nowadays, risk-taking feels riskier than ever. 57+ million Americans have filed for unemployment since March. Companies have introduced pay cuts across the board. Several industries may never even recover. As the world goes to hell in a handbasket, it’s basic instinct to want to retreat to safety, stick to your guns and choose the safe...Read More

COVID-19 has undoubtedly affected all of our lives, forcing us to change the way we live and work to adapt to this new “normal.” While in-person events and conferences may have been postponed or canceled, virtual opportunities still exist to foster connections and ongoing education even in the midst of a global pandemic. So how...Read More