Knowing when and how to turn down a client that doesn’t align with your vision can be a tricky task, but it’s also an immensely valuable skill. Sometimes, saying “no” to new business can be a strategic superpower that helps you dodge complications down the road.   When my partners and I started Highnoon, we intentionally sought out challenger companies that matched our brand persona of “becoming a trailblazer.” To this day, if we don’t believe a potential client has the guts or grit to go against the status quo, we decline their business. I’ve learned that being more selective results in stronger long-term...Read More