Knowing when and how to turn down a client that doesn’t align with your vision can be a tricky task, but it’s also an immensely valuable skill. Sometimes, saying “no” to new business can be a strategic superpower that helps you dodge complications down the road. When my partners and I started Highnoon, we intentionally sought out challenger companies that matched our brand persona of “becoming a trailblazer.” To this day, if we don’t believe a potential client has the guts or grit to go against the status quo, we decline their business. I’ve learned that being more selective results in stronger long-term...Read More
Continuing a history of advocating for the local community, Highnoon is proud to announce that co-founder and partner Ken Bonham has joined the Maricopa Community Colleges Foundation (MCCF) on the Board of Directors. Bonham joins other Valley leadership on the MCCF board to support the Maricopa County Colleges system, and broader community to ensure the...Read More
COVID-19 has undoubtedly affected all of our lives, forcing us to change the way we live and work to adapt to this new “normal.” While in-person events and conferences may have been postponed or canceled, virtual opportunities still exist to foster connections and ongoing education even in the midst of a global pandemic. So how...Read More
Understanding the customer journey for your product or brand is vital for developing an effective marketing plan. By knowing how your customers generally filter down the marketing funnel, you can better understand your target audience at different stages and craft appealing content to move them forward. As the number of ways consumers interact with brands...Read More
I’ll make this easy for you. Yes, you should definitely start a blog. Here’s why: A blog is a valuable marketing tool for businesses of any size and includes a slew of benefits for your business. Blogging can increase website traffic, give your website the appearance of continually being updated, position your business as an...Read More
FOR IMMEDIATE RELEASE Tempe, Arizona – January 3, 2019 – Lucid Agency is excited to announce that cofounder and Vice President, Ken Bonham, is the 2019 Chair of the BBB Pacific Southwest. Following the 2018 merge that joined Orange, Imperial, and San Diego counties, with the Greater Phoenix area to create the largest BBB chapter...Read More
